UX Research · Strategy · Insights
Mixed-methods research for ambiguous, high-stakes product problems.
I help product teams move with conviction — turning user evidence into shipped decisions. Recent research spans Amazon, Warner Bros. Discovery, and NCSA.
Selected work
Three recent projects — research methods, key findings, and the product decisions they shaped.
Fintech · Financial Wellbeing · Enterprise
Fintech research inside Amazon's People Experience org — a 5,000-employee survey and 30 in-depth interviews that shaped the product vision for an in-house financial planning and wellbeing platform.
5,000
Employees surveyed
Sports · Subscription · Research
A mixed-methods research project into why 67% of NCSA app users never upgraded to premium — pairing usability sessions with sales-team interviews to land recommendations that drove a 10% lift in enrollment.
+10%
Premium enrollment lift
About
I'm Morgan Cannata — a UX researcher with a decade of experience leading mixed-methods studies inside large, regulated, and high-stakes product organizations. I work best when a problem is fuzzy, the data is sensitive, and the team needs a defensible point of view to move forward.
My recent research spans fintech and financial wellbeing at Amazon, Web3 marketplace trust at Dibbs, and AI-assisted internal tooling at Warner Bros. Discovery — environments where insight has to translate into engineering tickets the same week and stand up to scrutiny from legal, compliance, and leadership.
Currently open to senior UX research roles in fintech and financial services.
What I do
I'm a UX researcher first. My practice spans the full arc — generative to evaluative — with a particular focus on regulated industries where insight has to stand up to legal, compliance, and leadership scrutiny.
Generative and evaluative research — study design, recruitment, fieldwork, synthesis, and storytelling that moves product decisions and aligns cross-functional teams.
Mixed-methods research in environments with sensitive data, regulatory scrutiny, and high reputational stakes — financial wellbeing at Amazon, Web3 trust at Dibbs.
Building research practices, scaling ReOps, democratizing insights across teams, and aligning research roadmaps with business and product goals.
Using LLMs, Dovetail AI, and modern synthesis tools to accelerate pattern-finding and reporting — without ever sacrificing methodological rigor.
Career
From enterprise media platforms to fintech to Web3 marketplaces — research that has shaped roadmaps, informed launches, and uncovered unmet needs leadership didn't know to ask about.
Sept 2024 — Present
Warner Bros. Discovery · Seattle
Lead research on AI-powered media operations tools — natural-language asset search, AI-assisted error triage, and a repeatable research practice inside Foundry, WBD's internal platform.
Oct 2022 — Jan 2023
Amazon · Seattle
5,000-employee survey and 30 in-depth interviews on financial wellbeing — shaped the product vision for an in-house financial planning platform.
Sept 2021 — Oct 2022
Dibbs.io · Seattle
Web3 sports-collectibles marketplace — research on tokenization, wallet trust, and seller workflows that informed fractional packs selling 200 units in under two minutes.
Aug 2019 — Sept 2021
NCSA · IMG Academy · Chicago
Uncovered why 67% of free users never upgraded — paired usability sessions with sales ride-alongs to land an A/B test that drove a 10% lift in premium enrollment.
July 2017 — Aug 2019
Ticketmaster · Chicago
Adoption research for the Aurora design system and usability research on the internal trade-desk POS — design system reached 65% adoption within six months.
Toolkit
Methods
Tools & Platforms
Praise
"Morgan turns research into decisions. Their work on our internal search tool reframed how the whole team thought about discoverability."
Senior Product Manager, Warner Bros. Discovery
"Rare combination of rigor and pragmatism. Delivered findings engineering could ship, not just slides leadership liked."
Sr. UX Manager, Amazon
"Morgan made our sales team feel heard, then translated what they said into a research-backed pitch we actually use every day. The enrollment lift speaks for itself."
VP Sales Enablement, NCSA
"Web3 was uncharted territory for us — Morgan's research on collector trust shaped the launch strategy and de-risked decisions the founders were losing sleep over."
Co-founder & Head of Product, Dibbs